Meet the woman behind Positive Prime
Positive Prime is more than a product. It's the result of Kim Serafini's lifelong curiosity about how people heal, grow and stay hopeful, even when life is hard.
Today, that curiosity has become a daily support system for thousands of people – a three-minute practice that helps you shift your state, steady your mind and remember who you really are.
Kim Serafini
Founder & CEO, Positive Prime
Kim's journey
Before there was a platform, there was a person asking better questions about what it means to live well.
1. Early career
Early career, big questions
Kim's work began in the world of commerce: management, marketing, accounting and large-scale organisational change. She partnered with leaders and teams who were under pressure to perform, adapt and care for others at the same time.
Even then, she saw that strategy and systems only go so far. The way we think, what we focus on and how we feel in our own skin changes everything.
2. A turning point
A turning point
Serious health challenges, including a major accident and heart-related complications, brought Kim face-to-face with anxiety, exhaustion and the question of what really matters.
Instead of giving up, she turned towards the science of resilience and began exploring a simple, powerful idea: if we can gently guide what the brain pays attention to, can we also change how we feel and what we believe is possible?
3. From idea to experience
From idea to experience
On the Sunshine Coast in Australia, surrounded by ocean, trees and quiet, Kim began turning questions into prototypes.
- Fast: a session you could complete in just a few minutes.
- Beautiful: filled with images, colours and messages that feel like a hug for your nervous system.
- Personal: able to include your own photographs, intentions and affirmations.
- Grounded in evidence: designed in collaboration with scientists, researchers and mental health experts.
Those early experiments became the first Positive Prime Sessions – short, immersive experiences that use imagery, words and timing to gently prime your brain for optimism, resilience and more supportive self-talk.
Why the science matters
Positive Prime is built on years of research, collaboration and careful experimentation so that it feels beautiful and soulful – and also genuinely effective.
Innovation & impact
- NSW iAward for Innovation – Start-Up of the Year (Australian Information Industry Association, 2022)
- Finalist, Beam in Awards 2025 – International Entrepreneur of the Year
- Nominated for the Telstra Best of Business Award 2023
- Nominated for Stevie Awards for Women in Business – Social Change Maker
Respected by researchers
- Google TensorFlow Faculty Award (2021) supporting brain–computer interface research
- Collaborations with leading academics in neuroscience and positive psychology
- Research-backed evidence that Sessions can shift mood and focus in minutes.
Highlights from Kim's journey
Recognition for innovation, impact and research
Along the way, Kim and Positive Prime have been recognised by innovation bodies, awards programs and research partners who care deeply about the future of mental health and human flourishing.
A snapshot of the recognition so far
Awards & Grants
What Positive Prime stands for
We believe in people being good – not as an obligation, but as a natural result of living well, loving deeply and feeling safe in who you are.
Our promise
- We are committed to the highest ethical standards.
- We hold ourselves to a deep level of integrity.
- We create from both science and compassion.
- We only offer what we wholeheartedly believe in – and we promise, it works well and quickly.
The people we serve
- More loving, kind and light-hearted.
- Compassionate, respectful and creatively expressed.
- Resilient under pressure, courageous and vibrant.
- Grounded in gratitude, peace and service to others.
Why we exist
- To reconnect people with the deepest truth of who they are.
- To help them act from that place – bravely and consistently.
- To make health and wellbeing the springboard for a life of goodness, not just another item on a to-do list.
Beyond Positive Prime
Positive Prime is one expression of Kim's work. Across each of her projects, the thread is the same: helping people feel better in their bodies, minds and lives.
Lithos Therapy™
A revolutionary spa treatment using heated and chilled marble sculptures to deepen relaxation, enhance circulation and support the body's natural healing processes. Lithos Therapy™ reshaped how wellness centres think about touch, temperature and emotional reset.
Positive ChangeMakers
A community and platform for people who want to enrich lives through cutting-edge tools and strategies. Positive ChangeMakers brings together coaching, Positive Prime Sessions and supportive connection to boost mental, emotional and physical wellbeing.
The Nautilus Retreat
Retreat experiences in places like Noosa and Bali, where guests step out of ordinary life and into carefully designed programs that blend ancient wisdom with modern neuroscience. It's a space to soften, reset and remember what really matters.
Kim as a communicator
Kim regularly shares Positive Prime's work with universities, entrepreneurial communities and wellbeing organisations around the world – always with a focus on what people can actually use in their own lives.
In rooms and on screens
- Keynotes and conversations with leaders, educators and practitioners.
- Stories that make the science of mindset feel real and relatable.
- Tools and practices people can start using the same day.
Steve Plummer
Light Dao Sunshine Coast Chapter Lead
"Empowered, awed, uplifted are words I'd use to describe Kim's presentation to my group. Her humility was refreshing and her rawness had a deep impact on the entrepreneurs in the room. Many left inspired to up their game and rethink the impact they are having on the world, especially whether or not they are thinking big enough. One of the criteria I use with my guest speakers is their ability to shift people's thinking and energy in the time available. Kim delivered on that in spades."
Troy Haines
Entrepreneur, Speaker, Startup & Innovation Coach
"I had the pleasure of having Kim present at a recent Transformative Technology event we hosted on the Gold Coast. As a speaker Kim holds space for the room like a super star. Her ability to have the audience hanging off her every word whilst shifting the audience with the depth of her knowledge and experience in the mental health, wellbeing and human thriving space leaves a lasting impression. If you are looking for a speaker to positively impact your audience, I encourage you to reach out to Kim."
Experience Positive Prime for yourself
The best way to understand Kim's work is to feel it. Take a few minutes today to experience a Session and notice how your state shifts – subtly at first, then more deeply over time.
You can access sessions via our website, or via our app
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